JM CONSTRUCTION

Building Trust Through Testimony

JM Construction, a third-generation design-build company, partnered with Acacia Productions to solve a common challenge: how to build trust with potential clients before the first meeting. Their craftsmanship and reputation were strong, but in today’s competitive market, that’s not always enough.

Clients were asking for references, wanting more clarity about the design-build process, and looking for reassurance that JM was the right fit. The team realized that word of mouth wasn’t scaling fast enough—and their website wasn’t doing the heavy lifting.

That’s where video testimonials for service-based businesses came in.

We helped JM create a series of client testimonial videos, along with a brand story featuring owner Mark Marshall. These videos didn’t just show the finished product—they captured the customer experience, the quality of service, and the heart behind the company.

We worked with JM to capture a series of authentic client stories and a brand narrative from owner Mark Marshall that communicated not only the quality of their work, but the values, service, and experience behind it. These video testimonials now live prominently on their website and have become one of their most powerful sales tools.

“These videos have been the best way to show prospective clients who we are, what they can expect from the process, and the quality of service we deliver. They've eliminated the need for references, since everything is right there for clients to see and hear,” says Mark.

And it turns out, the numbers back it up.

Websites that feature professionally produced testimonial videos convert twice as well as those that don’t. 72% of consumers say testimonials increase their trust in a business, and 88% trust them as much as personal recommendations. For contractors and builders, video marketing is one of the most effective ways to stand out, especially in saturated local markets.

Now, JM’s construction marketing videos help filter and qualify leads, build credibility, and shorten the sales cycle. They’re currently rebuilding their website to better showcase these videos and attract their ideal clients more efficiently.

“Acacia is the best partner we could have found,” Mark adds. “There is no one better.”