The Production
Journal
The Founder’s Marketing Dilemma, Part 2
Your Audience Isn’t Looking Back. They’re Deciding Forward.
One of the most common fears I hear from founders sounds like this:
“If people don’t know where we came from, how will they understand what this took?”
The Founder’s Marketing Dilemma, Part 1
Why Your Story Isn’t the Story (Yet)
There’s a moment most founders eventually hit.
You look back at what you’ve built and feel the weight of it.
The Power of Humor in Marketing: A Romantic Dinner for One (and a Pizza)
In the world of marketing, capturing attention quickly is everything. One of the most effective ways to engage an audience is through humor.
Lights, Camera… Strategy: Why Creative Alone Isn’t Enough
We care deeply about craft — the right lens, the perfect lighting, the kind of visual polish that makes people stop scrolling. But here’s the truth: stunning visuals without strategy are just noise.